Business Talk With Taran Adarsh: 'Ghajini' mania!

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By Taran Adarsh, Bollywood Hungama News Network

It's unprecedented! Very few films, in my memory, have generated such enthusiasm amongst viewers as GHAJINI. In the 80s, the Amitabh Bachchan starrer COOLIE had hit headlines. Big B's accident on its sets, the subsequent hospitalisation of the superstar [the entire nation was praying for him], the unprecedented advance bookings prior to its release, the hysteria it generated in its opening week... everything was unprecedented.

Today, it's GHAJINI. Everywhere you go, every person you interact with, every newspaper you glance in the morning, every TV channel you surf, GHAJINI is in news, it's the focal point of discussion.

The paid previews on Wednesday [today evening] are packed to capacity in advance itself. Heavy ticket sales have been witnessed for the entire weekend and I expect the first weekend to close anywhere between Rs. 32 and Rs. 35 crores. The distributors [Studio 18] are also expecting the same figure, but I'd be glad if we're proved wrong and the film crosses Rs. 35 cr. nett in its opening weekend. GHAJINI should be the biggest opener of all times. It should set new records in days to come.

I give full credit to Aamir Khan and the entire marketing team of GHAJINI for the euphoria the film has generated. The strategy has worked big time and the results are for all to see. The ticket counters are co-related to how you promote and market the film prior to its release. And post release, the word of mouth plays a crucial role.

The star power of SRK came to the rescue of RAB NE BANA DI JODI and the star power of Aamir Khan, coupled with the merits of the film, should help GHAJINI attain success of epic proportions. The distributors will be laughing all the way to the bank!

Comments

aamir is undoubtedly the king of bollywood..he has taken acting to an altogether different level...sometimes i wonder how he does it...bravo !!

at Mon, 01/05/2009 - 21:52.

aamir khan is greatest actor of his generation....his versatality is exceptional ...he is truly the king of bollywood...he redefines the word acting

at Mon, 01/05/2009 - 21:48.

After the tragic accident on Nov 26 in
Mumbai I do not have the stomach to watch
blood and killings on the screen. Rab Ne
Banai Jodi was my kind of film and I enjoyed
it . SRK did an excellent job and Anuksha Sherma
is marvellous.4 stars from me.

MAB

at Sun, 01/04/2009 - 02:31.

Once again Amirand Ghajini has proved that its not the Banner but the talent works. The way amir portrayed himself as a patient, business man and a lover was the best one could ever see in Bollywood.the innocent and cute love scenes with Asin was moments to fall for.Again a big thanks to GHajini team for gofting bollywood with a Class actress in Asin...

I hae kept my fingers crossed for Amirs next releases. Movie lovers can alwaya expect the unexpected from this Genius...AMIR IS THE BEST

at Sat, 01/03/2009 - 08:35.

hi all well im also a bigtime bollywood movie fan n i love to see srk movies but aftyer watching ghajini im flattered cum on people so much energy from an actor is unpredictable seems like amir khan has taken the lead. i have watched diz movie for about more than 10 time in cinema in just one week. the movie is full of intensity like keeps u guessing what will happen next. well done Mr Amir Khan for a good movie for year 2008.It is true dat srk shines only with yash raj films or with karan johar movies but amir khan has proved that big banners contributes nothing in success of a films its da acting that matters thumbs up sir n once again congratulation for the success of ghajini. hope you also take the best actor awards n hope to see u on awards nite.

with luv from a bollywood fan from fiji islands

at Thu, 01/01/2009 - 23:14.

MMMMH I think AAmir Khan could be 2nd and SRK could be 3rd to Amitab Bachan Being #1 in Bollywood and thats the reason I am glued to Bollywood movies! Any ways great job Aamir Khan in Ghajini but you should have let yourself died at the end and the movie could have broken probably Sholay recod.

at Tue, 12/30/2008 - 21:36.

SRK is d best u foolz.....aamir iz d worst

at Tue, 12/30/2008 - 06:09.

Amir khan is the best bollywood actor after Raj Kapoor!

at Mon, 12/29/2008 - 21:33.

well, aamir is way better than sharukh. i can assure you! aamir is so talented (NOT TALENTABLE) and way too hot! i mean, sharukh is sharukh. he's different but also good. aamir is better and the best! sharukh is just a person who happens to be a celebrity. i live here in philippines and many people loves aamir khan and dying for him, while sharukh? no one knows him here, except for me.

AAMIR KHAN, youre the bomb! youre the reason why i got addicted on bollywood, i swear! LOVEYA.

at Mon, 12/29/2008 - 17:39.

Aamir Khan can do any roles with perfection...SRK can do only love story, that's it nothing else. In SRK movies, it's always the same story, samr plot same action, everything is same....But in Aamir Khan's movie....everything is different....Aamir Khan, The # 2 in Bollywood after Amitabh Bachhan.... SRK may come in # 10......

at Sun, 12/28/2008 - 20:56.

Heyy you all Aamir haters eat your words!the guy is genius!there should be no comparison between Aamir and srk coz aamir is far better and versatile Artist than srk!srk had done lobyin during his career!he mayb so called superstar(ppl like sajid khan and johar and rampals called him so)but his not way better actor than Aamir!

at Sun, 12/28/2008 - 13:02.

Truly the versatile & enourmosuly talented actor Aamir Khan, If he would have done marketing for himself since 80's by doing strategic tie ups with big media conglomerates than he would have been considered as King of Bollywood.

His acting skills keeps him ahead of even the theatrical talents like Om Puri, Paresh Rawal etc.. Ghajini's script is not kind of Aamir's like, but the performances are 100% applaudable & ranks amongst a good film.

He should never do such lobbying like SRK does for himself across all generes..

at Sun, 12/28/2008 - 02:07.

amir khan releases one film every year, do you people know why, because he use all his knowledge and talent just to one film, he can not divide his talent on many things. unlike shah rukh khan he can do atleast three to four film sometimes that is why srk is more knowledgabl and talentable than amir. so all credit goes to SHAH RUKH KHAN AND HIS NOBLE FAMILY.

at Fri, 12/26/2008 - 11:24.

AMIR KHAN is the real KING OF BOLLYWOOD.No doubt about that.
No one can beat to AMIR kHAN AND AJAY DEVGAN.They are versatile actors.

at Fri, 12/26/2008 - 09:53.

amir is great ye to ab srk ke fan ko pata lag hi gaya hoga.rohit from bhopal

at Fri, 12/26/2008 - 06:30.

srk is jst a copy of jim carry but amir is original
srk banks upon karan johar nd yash g's movie but amir depend on his hard work
srk is not king anymore,now is the era of hard workers like akshay nd amir

at Thu, 12/25/2008 - 20:05.

amir khan make 1film in 1yr but its abslutly fantastic . fm dr. kalpesh9742752753

at Wed, 12/24/2008 - 15:34.

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